Western Union Digital integrates UAE Pass
UAE national digital identity solution integrated in wu.com and mobile app for real-time authentication in collaboration with Al Fardan Exchange.
Western Union and Al Fardan Exchange have announced that the UAE Pass would be integrated into wu.com and the Western Union mobile app, significantly improving its digital client experience in the UAE. Western Union is one of the first financial services firms in the country to use this National Digital Identity solution.
Customers will be able to benefit from the UAE Pass solution’s quick authentication and complete their registration and identity verification with a few clicks, eliminating the requirement for in-person authentication.
UAE Pass is a joint initiative between the Telecommunications and Digital Government Regulatory Authority (TDRA), Abu Dhabi Digital Authority and Dubai Digital Authority, aiming to provide a single trusted digital identity solution for service providers in the UAE while maintaining a high level of security assurance and seamless user experience. It is also supported by key strategic partners: Ministry of Interior, Federal Identity and Citizenship and all the Digital Authorities across the UAE.
“The UAE Pass initiative is one of the key enablers of the digital transformation efforts of the UAE aimed at building a sustainable digital future. Western Union’s digital services align with the UAE government’s policy to create an economy driven by innovation and technology,” said Salma Massoud, head of digital, Middle East and Africa, Western Union.
Western Union launched its mobile app and revamped its website in the UAE under the license of its digital partner Al Fardan Exchange in January 2019, enabling customers to send money to their families and loved ones 24/7 from the comfort of their homes for payout at Western Union’s global network of bank accounts, wallets, and Agent locations. They may choose to pay for transactions on the website or within the app, using debit, credit cards or bank transfers.