Best Tricks of Online Surveys You Should Know
Want to know the Best Tricks of Online Surveys to boost response rate and improve the quality of data collected? Online Surveys are the best way of sourcing honest and reliable information directly from the wide audience with ease and quick.
In this post, we’ll provide you the tricks you need to optimize the surveys for High Response Rates with Quality Responses. This information can guide you for taking the next step in your business.
#1 Plan and Identify The Data You Need
Before starting with writing the Questions, Plan the type of data you need. The last thing you want to end up with is a set of responses that provide no real outcome and doesn’t fulfill your requirements.
Ask yourself these questions for better understanding:
- What is my survey about?
- What is the goal of this survey?
- What data do I need to accomplish the goal?
- Who is my target audience?
- What data needs to be collected?
Spending some time in answering these questions will help you accomplish the goal a lot easier.
#2 Keep it Short
Shorter surveys generally have higher response rates and more likely to be completed than the Longer ones. You can get both quality and quantity of response on short and simple surveys.
Your aim should be on retaining the user’s attention and making sure they are focussed until the end of the survey. It’s human nature to want things quick and easy.
One of the Best Tricks of Online Surveys is to Keep your surveys crisp and on point. A user should not take more than six or seven minutes to complete your online survey.
#3 Ask Direct Questions
Keep in mind, the respondent is smart. Rather than beating around the bush, come directly to the point and ask. Be specific as possible with relevant answers.
Ask factual questions to the respondent and don’t ask abstract questions which requires them to think more. It will be less confusing to the respondents and make the end results worth using.
#4 Use Simple Question Types
Rather than making a buffet of Questions Types, make it consistent with one, two, or maximum of three types of Questions.
Make use of Close Ended Questions like Multiple Choice Questions, Multiple Response Questions, or a Drop Down type of Questions, which come with its set of answers which the respondent can choose from.
Don’t use Open Ended Types of Questions where the respondent has to write to convey their response. Keep the writing work minimal.
#5 Give Something in Return
As a good gesture don’t forget to Thank and Appreciate the efforts of the respondent for taking some time and successfully completing the survey.
You can offer the survey audience an incentive as a token of appreciation. People who get something in return for their time surely won’t hesitate to opt-in for another survey in the future.
If you are a service you can offer a 15% discount or Coupon for a free coffee! Or at least you can just present a beautiful certificate to download with the respondent’s name on it.
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